When you own a bar, your main priority is allowing your customers plenty of drinks. You want to keep your facility overflowing with customers and you want to keep the drinks going, so you need to do what you can to make your bar as popular as possible. Adding a nightclub to your bar is a great way to increase your clientele and make money. Use this guide to help you determine why you should add a nightclub to your bar, so you can benefit from this unique addition.
You make your bar different
A bar that features live music and a nightclub setting is different from your traditional bar, in the sense that it offers more for patrons to partake in. You can add a bar lounge for a more adult and contemporary nightclub setting, or add a flashier, dance-style nightclub for the younger crowd. It all depends on the type of demographic you are trying to reach. Use your current clientele to help you determine what features you want your new nightclub to have.
You make your bar more engaging
Clients want to do more than drink when they go to a bar, they want to socialize and have fun as well. When you add a nightclub to your bar, what you do is add a new atmosphere where people can chill, hang out, enjoy their favorite beverages, and enjoy the scenery around them. The nightclub scene is also more engaging than just a classic bar scene, so you may be more likely to attract a younger and more college-style crowd, who will, in turn, spend more money and allow your bar to get a larger profit.
Note: if your bar is only busy a few nights of the week, then adding a nightclub to your current establishment can be especially entertaining. In order to expand your business and bring in more patrons, you have to have something new and engaging to offer, which is something your nightclub may have in spades.
You give your bar a new reputation
You want your bar to be known as more than just a fun place to drink. You want your bar to be known as the 'it' place to hang out for all your customers. You give your bar a whole new lifestyle and cooler reputation when you invest in a nightclub and get some great local and national entertainment to please your returning customers. Before long, you will find your bar being the one that people seek out for their regular drinking fun.